Study Marketing Cloud Account Engagement Consultant Exam Dumps to Prepare and Pass Your Exam Smoothly

1. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

2. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.

What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

3. LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150.

What ways would you recommend in this scenario?

4. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition.

LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements:

* Prospects with no Engagement custom field value should be added to the Engagement Program.

* If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program.

What steps do you recommend to achieve those requirements?

5. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

6. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

Which of the following would be the appropriate course of action to take?

7. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

8. What would an Administrator set up to have a document automatically download after a successful form completion?

9. Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page.

Which automation tool would best achieve this?

10. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists.

Which of the following sets of rule criteria will accomplish this?

11. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content.

What solution would you recommend

12. LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program.

Which solution would you recommend?

13. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

14. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

15. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads

generated and what types of assets are generating those new leads.

Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

16. What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

17. LenoxSoft would like to set custom scoring based on event attendance.

What scoring options are available through the Marketing Cloud Account Engagement Connectors?

18. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector.

What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

19. LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature.

What is the primary benefits of using a multivariate test in this campaign?

20. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent.

Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

21. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email.

Which testing strategy should you recommend to the all the elements?

22. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

23. Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program.

Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

24. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

25. LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A".

What do we know about LenofSoft current grading strategy?

26. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.

What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

27. LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records.

What step should the consultant recommend?

28. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

29. Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements:

- Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

30. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead.

Which of the following statements is true?

31. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form.

How would you have LenoxSoft automate the assignment?

32. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately.

What is the correct way to handle this?

33. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew.

LenoxSoft wants to automate this process with an engagement studio that can do the following:

* Adds/Removes prospects to the engagement studio based on renewal status

* Sends a series of emails to renew their subscription

* Gives sales continuous insights to prospect engagement

Based on the above criteria what would you recommend to LenoxSoft?

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew.

LenoxSoft wants to automate this process with an engagement studio that can do the following:

* Adds/Removes prospects to the engagement studio based on renewal status

* Sends a series of emails to renew their subscription

* Gives sales continuous insights to prospect engagement

Based on the above criteria what would you recommend to LenoxSoft?

34. During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold.

Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

35. You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site.

How would you achieve this?

36. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

37. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

38. LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect

forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues.

Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

39. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.

How should the data be imported?

40. Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel.

What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

41. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

42. LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month.

How would you advise them to accomplish this?

43. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

44. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels.

Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

45. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New".

The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements:

- Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added.

- Assigned users should be notified when a lead has opened an email.

Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

46. Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

47. How are prospect that have started a wait step impacted when an entire engagement program is paused?

48. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions.

Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

49. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a

single, specific record type.

Which set of actions would ensure this behavior?

50. LenoxSoft has completed testing in a Salesforce Sandbox org.

What steps will ensure a successful move to the Salesforce Production org?

51. An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees.

How should this be accomplished?

52. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.

Which of the following would you NOT advise them on before they enable the connector?

53. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria:

* Successfully complete a "Request a Quote" form, OR

* Has a score above 175 and a grade above B+

Which assignment model will best achieve their goals?

54. Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule.

What is the first step in the process of setting up custom object syncing between the two systems?

55. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.

A Low Grade | Low Score

B High Grade | Low Score

C High Grade | High Score

D Low Grade | High Score

56. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin).

What objects in Marketing Cloud Account Engagement & SFDC would you use?

57. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline.

Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

58. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website.

How would you set this up?

59. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce.

Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

60. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources.

What do you advise?

61. Select available Webinar Scoring Rules

62. Select three available Marketing Cloud Account Engagement Editions

63. Select available Social Media Connectors

64. Select available Social Posting Connectors

65. Select available Webinar Connectors

66. Select available User Roles

67. Select Assets that allow to Adjust prospects score

68. Can Marketing both Import and Export Prospects?

69. Is it possible for many users to edit exact same Email Template simultaneously?

70. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

71. How many Social Posting Connectors is it possible to create

72. How many scheduled Engagement Programs is it possible to have

73. How many Engagement Programs can run at one time

74. A. Repeat Rule

B. Automation Criteria

C. Repeat Settings

D. Loop Settings

75. What is available to choose within Repeat Rule

76. How many Scoring Categories is it possible to create

77. It is possible to assign certain Prospect to selected Scoring Category

78. How often does Marketing Cloud Account Engagement check for changes in Salesforce

79. Choose required fields while creating a Prospect

80. Which are true about Custom Objects in Marketing Cloud Account Engagement

81. What type of fields are not supported by the Marketing Cloud Account Engagement sync

82. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

83. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

84. There is Custom Field Type in Marketing Cloud Account Engagement called Date

85. There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

86. There is Custom Field Type in Marketing Cloud Account Engagement called Phone

87. There is Custom Field Type in Marketing Cloud Account Engagement called Email

88. There is Custom Field Type in Marketing Cloud Account Engagement called Email

89. Administrators can reset passwords for users

90. When you go to View HTML code section at selected Form record you can only see the iframe tag

91. What factors are involved in determining email deliverability?

92. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

93. Can Email Preference Center demand for logging in

94. It is recommended that Email Preference Center should use more than one page level depth

95. It is possible for prospect to have less than 0 score

96. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

97. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

98. Do hard bounces need to be removed from lists

99. If someone opt-out's do we need to delete this Prospect record?

100. How many variations of Dynamic Content it is possible to create