Salesforce Certified Marketing Cloud Email Specialist Dumps (12.02) to Prepare Better for Certification Exam

1. Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

2. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line.

Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTO update the IP configured for these sends?

3. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

4. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a silver status.

Which three tools should be used to segment this data?

5. A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

6. Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which feature provides a way to automatically maintain a data extension's records?

7. Northern Trail Outfitters it sending a welcome email to a new group of customers. When the

marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

8. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

9. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

10. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

11. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

12. Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.

Which action should be recommended?

13. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

14. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

15. The marketing team want to target subscribers with a think you offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

16. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.

What is a key differentiator to get a dedicated IP rather than using a shared one?

17. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

18. A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

19. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.

Where should the marketer cancel the send?

20. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

21. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.

Where should the data extension reside to achieve this goal?

22. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

23. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

24. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

25. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

Which best practice should they follow to uphold their sender reputation?

26. Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.

Where should NTO be able see if there has been a lift in overall likelihood to click?

27. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

How should the notification be received if the data import is unsuccessful?

28. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of Coffice messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

29. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

30. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.

How should journey Builder be configured to meet this requirement?

31. Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

32. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.

33. A marketer needs a quick count of record in a data extension with Djibouti as they value for Country.

What should they use to determine the number of matching records in the least amount of steps?

34. The marketing team wants to test various path within journey based on parameters to assess the

effectives of a new email campaign.

Which tool should be used?

35. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

36. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files.

the timing varies throughout the day.

Which feature should be used to accommodate this setup?

37. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

38. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

39. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

40. Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

41. A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the Confirm RSVP button.

Which automation solution should easily allow this action?

42. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

43. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

44. Northern Trail Outfitter s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

45. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

46. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization option should be used?

47. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

48. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.

What should NTO use to ensure the most up-to-date content is included in each email?

49. Northern trail Outfitters marketing department wants to review last year s holiday engagement to this year s engagement.

What should they use to access the historical engagement data?

50. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile

Which action should they take to execute the campaign?

51. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

Which configuration ensure these subscribers do NOT receive these emails?

52. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company s website. The process does not have access to SFTP.

How should the automation be configured to run?

53. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

54. Northern Trail Outfitters analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

55. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey s cross-channel performance data?