Salesforce Marketing Cloud Account Engagement Specialist Dumps Updated (V10.02) – Ideal Study Materials for Your Exam Preparation

1. A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

2. What type of Information do rule step types look for in engagement studio programs?

3. What is the difference between a visitor and a prospect?

4. Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

5. Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

6. A user is experiencing errors when trying to save their email.

What three items should they check for in order to successfully save their email draft? Choose 3 answers

7. By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

8. A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement.

Which two assets can they control CSS styling for In Marketing Cloud Account Engagement? Choose 2 answers

9. What is one way a sales rep can convert a visitor to a prospect?

10. LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

11. LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answers

12. A new automation rule is created.

What action is required for prospects to begin matching that automation rule?

13. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

14. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

15. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

16. LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

17. Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

18. An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

19. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

20. Which list email report metric represents the total number of emails minus hard and soft bounces?

21. How can a visitor convert to a prospect?

22. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

23. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

24. A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.

How does the marketer satisfy this request?

25. What list email or email template report deliverability metric could indicate an unverified sending domain?

26. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.

Which feature should they use?

27. What is needed for a page action to trigger for a prospect visiting a high value web page?

28. What is the expected behavior if an automation rule is NOT set to repeat?

29. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

30. After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.

What will happen if the prospect is removed from the suppression list?

31. A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.

What happens to the prospect?

32. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

33. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.

What action will occur in Marketing Cloud Account Engagement?

34. A user wants to set up an automated grading model in Marketing Cloud Account Engagement.

Which two components are required to achieve this? Choose 2 answers

35. A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads. In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.

How should the Marketing Manager accomplish this?

36. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of.

Where should the VP of Marketing look to find this information?

37. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Marketing Cloud Account Engagement asset to use?

38. A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.

What automation tool could they use to accomplish this?

39. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

40. A marketing user wants prospects to be added to a list when they click on a link in a list email.

Where would this action be added in order to add the prospect to the specific list?

41. What do spam complaints refer to in an email report?

42. A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.

Which three things will happen to the prospect? (Choose three answers.)

43. A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

44. A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.

Which two Marketing Cloud Account Engagement form actions would accomplish this? Choose 2 answers

45. A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement.

Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

46. In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

47. What variable tag must be included in an email to allow prospects to manage their email preferences?

48. What Information does the tooltip above each step on the engagement studio program report provide?

49. LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

50. Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

51. A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

52. A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

How should the user resolve this Issue?

53. Which two capabilities are true for completion actions? Choose 2 answers

54. On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead.

What Is the recommended way to change the scheduled sand data for the email.

55. Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

56. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

57. What are two benefits of the engagement studio tasting experience?

Choose 2 answers

58. A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record.

What explanation do you give as to why the actions did not occur?

59. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.

What advice do you offer?

60. How can a prospect's score be changed?

61. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over.

How do you address this issue?

62. Which adheres most closely to email sending best practices?

63. What information can you access on the Prospect List?

64. What does the gear icon on the prospect list allow you to do?

65. Where on a prospect record would you look to see if a prospect had registered for a webinar?

66. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

67. Arrange the steps to Access a Prospect Record:

A) Select Prospect

B) Mouseover Prospects

C) Click Prospect List

68. The "related" tab of the prospect record displays prospects that have what in common? Choose one answer

69. Which is NOT a way to assign a custom role to a user?

70. What editions of Salesforce can sync with Marketing Cloud Account Engagement?

71. What type of fields are not supported by the Marketing Cloud Account Engagement sync?

72. If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

73. What information cannot be displayed as a graph (line or bar) on the dashboard?

74. Administrators can reset passwords for users

75. New feature alerts can be found at the top of the dashboard.

76. There are absolutely no restrictions on how you assign custom users abilities.

77. False 19.

Which of these are default user roles?

78. Identify the differences between default and custom roles.

79. Users can be imported into Marketing Cloud Account Engagement

80. Arrange these events in sequence:

A) The visitor is now a prospect.

B) A visitor submits a conversion form

C) A cookie is applied

D) The prospect's activity history is available to view in Marketing Cloud Account Engagement

E) Visitors access your company website

81. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

82. Form or Form Handler? I want to integrate with a third-party system.

83. Form or Form Handler? I need to maintain my current lead flow.

84. Form or Form Handler? I need total control over my form's appearance.

85. Form or Form Handler? I need data de-duplication in the CRM.

86. Form or Form Handler? I want to use progressive profiling to personalize my form.

87. Form or Form Handler? I need to be able to edit and change my form directly.

88. Why is a reCAPTCHA displayed when I did not choose to display it?

89. Completion Actions are retroactive.

90. Form or Form Handler? I want to use progressive profiling to personalize my form.

91. What is the main difference between automation rules and segmentation rules?

92. Which of the following can "unmatched" prospects?

93. Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

94. Identify three webinar connectors for Marketing Cloud Account Engagement

95. Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native

integration.

96. What factors are involved with and determine email deliverability? (Choose 2)

97. What are the benefits of warming up an IP address?

98. What is an ideal Click-Through Rate (CTR)?

99. When is a prospect automatically removed from future email sends?

100. What is Lead Qualification? (select two)