New Salesforce Marketing Cloud Personalization Dumps – Choose Best Materials For Preparation

1. What is the maximum number of user attributes you can setup per dataset?

100

50

250

500

2. A brand wants to do an ad-hoc export of a segment.

What option could they use?

The export segment functionality via CSV format

The export segment functionality to Amazon S3

The export segment functionality via the SOAP API

The export segment functionality via JSON payload

3. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Dimensions

Channel

Directory

Catalog

4. What are the three ways segments are used in Interaction studio?

Set goals and filters

Targeting for campaigns

Creation related lists within salesforce CRM

Analytics, trends and engagement

Recommending products

5. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Exclusion

Ingredients

Booster

Variation

6. How many times can a visitor accomplish a goal in interaction studio?

It varies depending on the setup of the goal segment

Each time a visitor leaves and rejoins the goal segment

Only once for all time

No more than twice or the goal completion will no longer be counted

7. If you want to compare the completion of two objectives based on a filter, what report would you use?

Visitor behaviour report

Referring sources report

Goal completion report

Goal comparison report

8. A brand's website is seeing high traffic but much of the behaviour is anonymous.

How does IS unify anonymous identifies?

IS uses probability matching to determine if two or more profiles represent for user identity

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

IS users third party software to match anonymous and knows identifies

9. Which three components of a server side campaign can be defined by a business user?

Campaign rendering

Campaign responses

Promoted content

Experience rules

User attributes

10. Which two items can be included in the total engagement score calculation?

Identity merge date

Visits

Actions

Time of Day

11. How does a developer share web templates from one dataset to another?

Deployment manager

Copy

Download to zip file, upload zip file

Clone

12. What is the best practice naming convention for attributes?

UpperCamelCase

Lower_snake_case

Upper_snake_case

lowerCamelCase

13. Which feature allows a business user to overlay campaign creation and editing directly on their website?

Javascript Beacon

Visual Editor

Web SDK

Web Extension

14. What qualifies a web visitor to see any experience of a web campaign?

Campaign tracking rules

Einstein Next Best Action

Einstein Recipe Ingredients

Email campaign rules

15. What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

16. How often is the Event Stream report refreshed?

Every Day

Every 15 Seconds

Every 30 Minutes

Every hour

17. What three components can a web developer define by pageType?

Item Actions

Campaign

Goals

Content Zones

Capturing Attribute

18. A business user created a segment to track everyone that has looked at the homepage today.

How long does it take for a web visitor to join the ….. After viewing the homepage?

Immediate

19. How does Guardian determine the expected range for a given metric?

Guardian uses continuous machine learning to set predict the expected range

Guardian comes with pre-built ranges for each metric, which cannot be configured

Guardian uses upper and lower bounds set by the user for each metric.

Guardian queries the Data warehouse to establish logical the expected ranges

20. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Recipe

Attribute

Survey

Promotion

21. Which user attribute data types are supported in the identity system?

String and integer

Multistring

String

String and Multistring

22. How does interaction studio deliver technical value to marketers? [Check]

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

By listening to customer signals, understanding customer intent, and acting accordingly

By providing a platform to manage, schedule, create and monitor content

By providing a cloud-based application designed to help salespeople sell smarter and faster

23. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Product ETL

Transaction ETL

Manual segment ETL

External email campaign events ETL

24. What can you learn from segment compare on the segment detail tab?

To understand view time purchases attributes revenue by category

To compare users, engagement activity and other actions across segments displayed

To view individual users that are part of the segment

To understand what campaign use the segment for targeting

25. In which two locations in the pageType definition can a developer pass in attributes?

Listeners

cashdom

Ismatch

onActionEvent

26. When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

27. When should you define goals and filters?

After launching a campaign that you want to measure against a goal or filter

Over time, when you have something new you want to meausure

When you are reviewing campaign statistics for a published campaign

Before launching a campaign that you want to measure against a goal or filter

28. Which data feed integrates purchase data into a profile in interaction studio?

Interaction feed

Conversion feed

Transaction feed

Catalog feed

29. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour.

How would they accomplish this in service cloud?

The agent uses a customized next best offer widget powered by the interaction studio connector

Leverage service cloud to inform IS in real-time

Use machine learning to serve product/ content recommendations in email sent by your ESP

Manually sync data from Interaction studio to service cloud

30. Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Einstein content recommendation

Banner with CTA

Infobar with CTA

Einstein product recommendation

New Salesforce Marketing Cloud Personalization Dumps – Choose Best Materials For Preparation

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